Top 5 Analytics trends in Fashion Retail

Technology has enriched the overall customer experience. As a result, today’s leading fashion houses are looking at several ways to utilize emerging analytical technologies in fashion retail today. Let’s look at some of the ways this is happening today.

Digital Marketing and Social Media Analytics Digital marketing analytics expenses increased by 60% in 2015 as branding and advertising businesses boomed. Social media and online advertising on mobile will continue to grow as the integration of the offline and online customer experience is on the rise.

Author: Ajith Nayar


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