Big data is much maligned, misused and misunderstood or at least this is what a raft of the industry’s best and brightest from the DataIQ100 index believe. There is hope though. While Facebook’s position is clear not everyone has the luxury of billions of users (or dollars) to interrogate.
What are businesses that deal with the likes of you and me doing with the data we give them and where is it all heading? Here are what the leaders of the industry are saying: New Tools, Deeper Insights (Hopefully): Mark Chapman, Director of Insight and Analytics, Virgin Media; “Many organisations have fast-tracked through…early stumbling blocks. [We’re going to see]…unparalleled personalisation with their consumers across all media.
Author: Paul Armstrong