OK, so the WWE may not be real wrestling (the organization doesn’t even use that term to describe its “performers” or the “sports entertainment” it produces) but it is big business. And that business is shifting thanks in large part to big data.
For many years, the WWE’s highest revenue stream was selling pay-per-view (PPV) events on cable. But in 2013, the company took a huge risk and decided to take its own network digital, creating an Over The Top platform that cut out the cable middleman.
Author: Bernard Marr