Fake News: How Big Data And AI Can Help

Recent huge political decisions like Brexit and the U.S. presidential elections surprised journalists and professional predictors alike with their unexpected outcomes.

In the aftermath, one major contributor has been identified as “fake news”: stories and memes with no basis in truth that may have been created to sway the outcome of these political events. One worrying bit of reporting from Das Magazin and Vice suggest that political strategists in both the Brexit campaign and the US presidential election used sophisticated personality tests based on social media activity to feed specific fake news stories to highly targeted segments of the population in order to influence their votes.

Author: Bernard Marr


1 reply »

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s