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Fake News: How Big Data And AI Can Help

Recent huge political decisions like Brexit and the U.S. presidential elections surprised journalists and professional predictors alike with their unexpected outcomes.

In the aftermath, one major contributor has been identified as “fake news”: stories and memes with no basis in truth that may have been created to sway the outcome of these political events. One worrying bit of reporting from Das Magazin and Vice suggest that political strategists in both the Brexit campaign and the US presidential election used sophisticated personality tests based on social media activity to feed specific fake news stories to highly targeted segments of the population in order to influence their votes.

Source: forbes.com
Author: Bernard Marr

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