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Innovation and big data analytics are key to future success

Facing a changing business climate, business leaders generally believe that they are ready to deal with the challenges and consider innovation and big data analytics can enhance an organisation’s competitiveness, according to the latest Nielsen survey.

70% of those surveyed say that they will prioritize innovation, and 95% believe that innovation is increasingly significant. The concern for innovation is followed by the attention given to big data / predictive analytics (59%) and supply chain improvement (55%).

Source: marketing-interactive.com
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