Why Big Data Wasn’t Trump’s Achilles Heel After All

Back in what now seems like a different world – before last year’s US election – I published an article called “Is Big Data Donald Trump’s Achilles Heel?”

The gist of my thoughts was that, based on what we knew at the time, it seemed that Trump had little interest in running the type of Big Data-driven, analytical election campaign that had propelled Barack Obama to the presidency (and indeed was being enthusiastically deployed by his rivals).

Author: Bernard Marr


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