Big Data Explained

In five questions or less, an industry expert defines and explains a technology, term or trend – with this installment seeing Robert Dagge, Managing Director at Dynistics, tackle the Big Data buzzword.

CBR: What is Big Data? RD: Big Data is the generic term widely used to describe the mammoth amount of data that is collected on a minute by minute, hour by hour and day to day basis, by both public and private sector organisations.  For any given organisation data allows them to truly understand the organisation from both an internal and external viewpoint, which can allow a significant competitive advantage.



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