Articles

Looking to get hyperpersonal with customers? Better get AI

Alfred Essa from McGraw-Hill and Mike Gualtieri from Forrester on serving the customer of one at Spark Summit East.

Technology breakthroughs always seem to come with a warning. The caution on big data from the experts was it’s not about the data: i.e., it’s pointless to collect big data unless you’re going to analyze it — and get some quantifiable business gain for your efforts. But today, making hay on big data is no longer just about the analytics. Companies chasing the next competitive edge will need to be hyperpersonal, and that will require speed and compute power.

Source: searchcio.techtarget.com
Author: Nicole Laskowski

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