In the Spring of 2013, a lively discussion on LinkedIn went like this: – “If someone says ‘Big Data’ one more time, I am going to throw up”, declared Head of Marketing at a prominent software firm
‘- “Agree, ‘Big Data’ is such an annoying buzzword”, chimed in Head of Research at a mid-tier broker-dealer – “Uh, it’s such a fad”, stated a well-funded hedge fund manager. And so it went: “Big Data” is annoying, fleeting, and, by implication, useless. Fast forward to today, even though Big Data is a much more established term, eyes still roll when the subject comes up. And the key issue is still the same: okay, we’ve got data, so what’s the point?
Author: Irene Aldridge