Analytics helps Old Saybrook floral delivery business bloom

Old Saybrook — Mike Chapin chuckles to himself when he talks about how his company, From You Flowers, got into the jewelry business a few years back in expectation that there would be synergy between bouquets and bangles.

Ah, not so much. But when it comes to data and delivery, he’s hit a home run. Chapin, chief executive of From You Flowers floral-delivery service as well as a group of other business under the Tenth Avenue Commerce umbrella, said last week in an interview at company headquarters off Mill Rock Road that Valentine’s Day sales were up about 30 percent over last year’s numbers, thanks largely to analytics.

Author: Lee Howard


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