Marketo touts the marketer as the new data scientist

Marketo CEO Steve Lucas believes the role of the marketer in 2017 and beyond will resemble more of a data scientist focused on customer engagement and less of a cost centre that is focused on impressions.

Historically, the marketing team within an organisation has had little to do with the IT department or the product development team, while the CEO was generally concerned only with the revenue marketing ventures were bringing into the business.

Author: Asha McLean


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