Beyond Data Visualization: The Power of Data Storytelling

Data storytelling is a popular term in the field of data analytics. Storytelling implies looking deeply into the data to find the important messages and communicate those messages in the most effective ways.

It’s a powerful concept that is sometimes diminished by those who position it as synonymous with data visualization – data viz vendors who adopt it as a marketing buzzword, pundits who equate it with visualization best practices, and so on.

Author: Dave Wells


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