How Big Data Is Driving Airline Loyalty Programs

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more frequently.

While there is some truth to this – a new generation of sophisticated loyalty program engineering is emerging. Driven by highly granular data, consumer behavioral patterns analytics, and deep business intelligence insights which ultimately lead to consumers seeing the right message and the right time.

Author: Mark Ross-Smith


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