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Gold Nugget Data Policy – 6 Steps To Trash Your Bad Data

Is your database overloaded with junk and dead leads? Is your marketing automation platform database size over the limit? Zombies really don’t have much use in the real world and neither does bad data in your database.

Bad data is bad news. Not only does it clog your database and hike up your costs and software subscriptions; it makes your marketing efforts ineffective, which costs your organization in more ways than one.

Source: business2community.com
Author: Jeff Coveney

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