How Next-Gen Analytics Will Impact Customer Interactions

In 2000, Peter Lyman and Hal R. Varian carried out the first study of its kind, aiming to find out, in computer storage terms, how much original data was created globally in one year. They found that in 1999, the world produced about 1.5 exabytes (equating to 1.5 billion gigabytes) of unique information.

Fast forward 18 years and we have lived through data explosion. Now, we easily create more data than this in a single day. According to IBM, we now produce 2.5 billion gigabytes of data each day, and this growth isn’t showing signs of slowing down. Organizations are responding to this onslaught of data in ever more innovative ways.

Author: James Blake


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