Why your small business needs analytics

As owner of a small- or medium-sized business, you may think you can’t afford business intelligence and analytic solutions (or anything more than a manual spreadsheet).

The truth is you can’t afford not to implement an analytic solution. Here’s why. You may have a wealth of information relating to your industry, client purchasing patterns, the operation of your business, and so on. But you may not know how to categorize and use that information.

Author: Rodney Spears


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