Planning for the future: How predictive business analytics can be a game changer for SMEs

For every company, big or small, the ability to correctly predict the future is the key to sustainable growth and at times even the very existence of the enterprise depends on it.

SMEs are so caught up in the day-to-day management that they often fail to plan or predict what the future may hold for them. This is where analytics, which is the buzz word around the world today, should play an increasingly vital role.

Author: Harpreet Singh Dua


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