Data science is a hot-button topic right now — and for good reason. Brands know they’re sitting on mostly untapped data goldmines, and there’s a good chance that means they’re not making the most of key insights about their business.
Even if they don’t yet know exactly how to put data science to work to leverage this wealth of information, today’s businesses are becoming increasingly aware of data science, are intrigued by it, and want to know what it can do for them. It’s a topic that my colleague — analytics guru, Jeff Allen — and I recently explored.
Author: Kevin Lindsay