It has been estimated that as many as 91% of the ‘facts’ from Donald Trump’s election campaign are untrue. The scale of this phenomenon means that the denial of false information has ceased to be effective, because such messages are drowning in a sea of memes, tweets, catchy titles and brainless posts.
No wonder that Oxford Dictionaries declared post-truth the word of the year for 2016. In a broader sense – not just in political terms – this could be due to the phenomenon of data-pollution. Just as Polish cities are suffocating in smog, virtual reality is suffocating from too much information. Experts from Qlik say that this phenomenon is so severe that it will come to define technological trends in the coming years, just as with business.