Big Data: Can Analytics Improve Your Sex Life?

One of the most pervasive metaphors about big data is that it is like teenage sex: everybody’s talking about it, but nobody is doing it. And while I heartily disagree, perhaps some of the best proof that this metaphor is false is that big data and sex are becoming much more than just metaphorically linked.

We have long known that companies like, OKCupid and Tinder use big data to try to create potential love matches, but other companies are also using data to influence not just our dating lives, but our sex lives as well.

Author: Bernard Marr


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s