Everything Publishers Need to Know About Business Intelligence

The concept behind this article was to share the experiences that I and others have had managing and implementing business intelligence (BI) and reporting solutions. To help out, I asked some former colleagues to contribute their thoughts.

The contributors are Ralph Cetrulo, Vince Benenati and Joe Rodriguez. Their bios are below: • Ralph Cetrulo is a client partner at Knowledgent, a data and analytics consulting firm based in Warren, New Jersey and New York City. In his 20+ year career in IT consulting services, Ralph has helped many mid-size and large publishing companies implement reporting, analytics and data-driven solutions for sales, marketing, finance and operations analytics and reporting.

Author: George Logan


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