How the Hilton, Hyatt and Marriott can leverage data to compete with Airbnb

Data is everywhere and it seems everyone these days is on a quest for data. Information is power and is treated as a valuable resource by most digitally-aware companies. According to Jaron Lanier, information is more important than physical labor.

Data is what allowed Google to launch Google Flight and become a dominant player in the Online Travel Agency market, overnight and without any prior experience in Travel. Data can literally make or break new business models. Data even gets presidents elected nowadays.

Author: Eran Levy


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