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5 Ways Big Data Analytics Can Help Your eCommerce Business

The words ‘Big data’ are thrown around a lot these days, but there is no definition that is universally accepted. The best definition of Big data comes from analyst Doug Laney, who said in 2001 that Big data is defined by ‘The 3Vs’ – including velocity, variety and volume.

This means that Big data is a large amount of content that is varied and being produced quickly. Here are five ways that Big data analytics can help your online company. 1. Examine Google Trends Big data analytics can help your business by giving you an opportunity to examine trends on Google. Trend data shows you what kind of terms and keywords have been searched, where they were searched and who they were searched by.

Source: insidebigdata.com
Author: Gloria Kopp

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