Projected by Gartner to be a $37 billion market, customer relationship management (CRM) platforms help many businesses — but often turn out to be an inefficient and expensive sales killer.
If your company has invested millions of dollars in a big-name CRM but sales still stagnate, you’ve got to wonder why. The simple truth is that most CRM platforms aren’t designed to help the end users who work with them day in and day out: your sales reps. Your sales reps waste valuable time doing manual data entry and navigating a confusing flow.
Author: Uzi Shmilovici