A Big Fat Big Data Failure Illustrates its Problems

Big Data is huge. Everybody wants it. If you’re not doing it, you’re hopelessly antiquated. But it has serious flaws. The high-profile role played by Big Data in the recent election provides an excellent example.

Calling those efforts a “face-plant” is kind. In addition to illustrating many of the glaring flaws I have previously enumerated, this face-plant clearly and explicitly demonstrates the corrosive effects of bias: the experts weren’t seeking the truth — they were rooting for an outcome.

Author: David B. Black


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