Big Data is huge. Everybody wants it. If you’re not doing it, you’re hopelessly antiquated. But it has serious flaws. The high-profile role played by Big Data in the recent election provides an excellent example.
Calling those efforts a “face-plant” is kind. In addition to illustrating many of the glaring flaws I have previously enumerated, this face-plant clearly and explicitly demonstrates the corrosive effects of bias: the experts weren’t seeking the truth — they were rooting for an outcome.
Author: David B. Black