Big data. Data science. Data analytics. When most people think of these terms, they think of massive IT projects – those that Coca-Cola might initiate, for example, to measure the effectiveness of a new marketing campaign or the receptivity of a new product.
Big data is also used by large corporations to predict future customer behavior based on past and current. In short, data science has been seen as something only for the “big boys” for two primary reasons: A big data analyst (scientist) comes with a hefty price tag, and having one or more in-house is not financially feasible for small and mid-size businesses.
Author: Serhiy Kozlov