Business analytics tools help music-identifying app uncover insights

After tiring from limited and ineffective Excel reports, app company Shazam turned to Salesforce Wave Analytics to quickly extract insights and create actionable reports from data.

The Shazam music-identifying app helps you name that tune playing on the radio or TV. But when it came to gathering data analytics insights from multiple locations, there was nothing but discord. With offices scattered around the world, all with intentions of timely selling to advertisers, it was difficult for the various teams at Shazam to pull together analytical insights from the bulky, time-consuming Excel spreadsheets they were producing.

Author: Jesse Scardina


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