Big data analytics will bring about significant change in value generation for the financial services industry. Winning companies will be the ones that utilise big data to help make the crucial shift from product to a customer-centric focus.
Collecting information, aggregating it, and managing it over multiple channels is a huge challenge for the financial services industry. If your business isn’t set up to correctly store, analyse and use this data, it can become a burden, either on people’s time or on costs for digital storage solutions with no ROI.
Author: Carlo Lacota & Manish Bahl