At the top level, Big Data and analytics is now firmly embedded across most major sports. Athletes and coaches are in step with the idea that the more they can measure and analyze, the more they can improve performance.
And of course this is true. What they eat, how they perform in the gym or on the pitch, and how they sleep, all impact on achievement. But gathering data in the volume and depth that is necessary to make accurate predictions carries its own risks.
Author: Bernard Marr