7 Questions On How To Use AI Technology — Without A Data Scientist

If you have at least a half-million customers and good customer-interaction data, Matt Fleckenstein has an offer you probably shouldn’t refuse. Fleckenstein is co-founder, chief product officer and CMO of machine learning start-up Amplero, a Seattle-based marketing AI company that promises to “leverage machine learning and adaptive experimentation to help marketers achieve what’s not humanly possible.”

Despite that slightly OTT value prop, I was encouraged to dig deeper by a shared pedigree: Fleckenstein was VP marketing & product management for mSpoke, a machine learning start-up I worked with seven or eight years ago until it was acquired by LinkedIn.

Author: Mike Azzara


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