Articles

How Business Intelligence Aligns with Marketing Priorities

With each passing week, it seems as though there’s a constant flow of new sleek technologies for us in Marketing Operations to evaluate for our tech stack.

As we keep adding to our tech stack, and each technology creates its own data, it gets to a certain point where we have to take stock of what’s really driving value for our team. As Marketing is moving from the fringes of a company to a crucial data-driven machine, we need to find a solution that directly aligns with our priorities and initiatives.

Source: blog.chartio.com
Author: Tina Nguyen

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s