How Business Intelligence Aligns with Marketing Priorities

With each passing week, it seems as though there’s a constant flow of new sleek technologies for us in Marketing Operations to evaluate for our tech stack.

As we keep adding to our tech stack, and each technology creates its own data, it gets to a certain point where we have to take stock of what’s really driving value for our team. As Marketing is moving from the fringes of a company to a crucial data-driven machine, we need to find a solution that directly aligns with our priorities and initiatives.

Author: Tina Nguyen


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