Although many people claim we have entered the era of big data, research firms tell us that most collected information is never used. It sits uncleaned, unanalyzed, unused in databases.
But when data analytics is used successfully, organizations reap the benefits. Financial services firms are using digital information about their customers to offer them a whole new range of customized products under the category of fintech. Cities are using data from Google Street View to guide economic development.
Author: Sean Silverthorne