Millions are being spent on collection of ‘historical’ data signals that capture a point in time. Far from being old and redundant, there is a way to predict the future using this data combined with predictive analytics.
Organisations are doing it every day and it is taking the business world by storm. So much so that Gartner predicts by 2020, predictive and prescriptive analytics will attract 40% of enterprises’ net new investment in business intelligence and analytics.As a technique, it’s developing at an accelerated rate and marketers, analysts, and business owners need to be prepared for what’s next.
Author: Nick Ismail