Articles

How Big Data Analytics Is Solving Big Advertiser Problems

Big data can help make sense of the information gathered, such as retention cost, average transaction value and even customer satisfaction.

After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way. That’s the good news. The obstacle is that most companies and brands still lack the expertise necessary to analyze huge amounts of data and make it actionable.

Source: entrepreneur.com
Author: Andrew Medal

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