Big data and analytics have helped out a number of companies and industries. The ability to gather massive amounts of information and turn that into actionable insight is invaluable to companies trying to cut costs and make more money. The food and beverage industry is a great example of how this works.
Retailers, restaurants and consumer brands have the ability to drill information down to specific products in order to gain insight. In an example outlined at SmartBrief, that includes beverages: For example, many beverage companies connect geographical data and purchasing trends to individual stores, while others collect data on influencers and use that data to engage with them in the form of multichannel campaigns and promotions, Chakrabarti said.
Author: Jonathan Blackwood