Every Business Can Learn from Food and Beverage Big Data Analytics

Big data and analytics have helped out a number of companies and industries. The ability to gather massive amounts of information and turn that into actionable insight is invaluable to companies trying to cut costs and make more money. The food and beverage industry is a great example of how this works.

Retailers, restaurants and consumer brands have the ability to drill information down to specific products in order to gain insight. In an example outlined at SmartBrief, that includes beverages: For example, many beverage companies connect geographical data and purchasing trends to individual stores, while others collect data on influencers and use that data to engage with them in the form of multichannel campaigns and promotions, Chakrabarti said.

Author: Jonathan Blackwood


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s