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3 reasons big data analytics goes wrong

Big datais enjoying major popularity at the moment, with algorithms and machine learning at the core of almost every business application.

This cutting edge technology utilises massive datasets to run increasingly complex algorithmsto make decisions with far reaching consequences. Big data culture is becoming the norm as companies strive to acquire the business intelligence that comes as a result of predictive models and statistical analyses.

Source: cio.com
Author: Gary Eastwood

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