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How BuzzFeed and Blue Apron Are Growing in the ‘Third Wave of BI’

BuzzFeed, Blue Apron and Cigna create data structures and tools that “just work,” then let business users take the next steps. Readers of RTInsights know that companies of all shapes and sizes are currently using their stores of data to get better visibility into how their company is running and make better business decisions.

Even then, you might not think of putting Cigna, Blue Apron, and BuzzFeed into the same category of data collectors and analyzers. But, according to Frank Bien, the CEO of Looker, they’re all part of a “third wave of BI.” In a recent webinar on the topic, Bien detailed how these companies operate in similar ways, and how the third wave of business intelligence is all about using data to understand not what happened, or why it happened, but rather how people work.

Source: rtinsights.com
Author: Joel Hans

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