The 3 Layers of Data

You analyze your visitors’ behavior. You follow their journey, keep track of their purchases, and identify them when they register on your site. But there is a third layer of data. A layer that can inform you about the personal motivations behind these actions.

I would like to tell you how can you make more money by understanding your customers in a way deeper level and giving them just what they want. To get started, let’s take a look at the different sources of data in the digital sphere. The user information can either be anonymous or identified.

Author: Peter Szanto


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