Think Beyond The ‘Things’ For IoT Success

As the IoT continues to grow and flourish, companies across the globe are working to get their piece of this huge new market opportunity. We are already starting to see some great successes in the IoT, such as Amazon Echo, which is on everyone’s wish list this year.

We’ve also seen some companies that have faltered a bit trying to make their mark. As companies big and small embark on their IoT journeys, taking note of the hard lessons learned to date will be critical for ongoing success. One of the main missteps is that companies focus too much on creating a connected product and little or no time on how to create a sustainable connected product business.

Author: Ryan Lester


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