Why CEOs must lead big data initiatives

When the CEO is at the helm of big data analytics efforts, your company will have a competitive advantage. Find out why.

Any company that makes a sizable investment in big data analytics clearly feels like it’s of strategic importance to the company—but how important? Is it reasonable to assume that analytic efforts can be delegated to the chief information officer, chief analytic officer, or some other high-ranking officer in the company, or is this a job that’s only suited for the top seat: the Chief Executive Officer (CEO)?

Author: John Weathington


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