Realtors tap big data to grow businesses

Mumbai: Lately, Indian consumer firms and retailers have sought to grasp the correlation between, say, the colour of packaging and income thresholds. The seemingly disconnected sets of variables are part of Big Data analytics, the uber-cool stats tool for complex businesses.

The property industry is the latest to deploy the predictive device — and make sense of the endless stream of data entering the system every minute. “In real estate too, the interest in Big Data deployment is increasing,” said Saurabh Kumar Sahu, MD, Accenture Analytics, India.

Author: Kailash Babar


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