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Hotels.com uplifts big data to get closer to customers

Machine learning for more personalised experiences.Hotels.com has upgraded its data science operations to Apache Spark running in the cloud to help it become more “algorithmic” in the way it presents accommodation options and features to customers.

Chief data science officer and vice president Matt Fryer told the Spark Summit in San Francisco that the online booking site – which is owned by Expedia – wanted to get better at tailoring image content and hotel listings to individual users.

Source: itnews.com.au
Author: Ry Crozier

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