Big data has been one of the most promising developments of the 21st-century. It has opened the door for a massive technological revolution, encapsulating the Internet of Things, more personal brand relationships with customers and far more effective solutions to many of her everyday problems.
However, there is also a dark side to big data. It has created a number of privacy concerns that customers need to be aware of. The White House and European Parliament have both addressed these concerns over the past year, but may not outline any viable solutions for the foreseeable future.
Author: Ryan Kh