Why Brands Need Big Data to Survive in the Information Economy

Gaining a competitive edge in today’s economy can seem impossible at times. You need to utilize every resource at your disposal. Big data has proven to be highly beneficial for brands trying to stand out in the market.

How Big Data Can Give You a Strong Edge Erik Larson was the first expert to describe the benefits of big data in the late 1980s. Larson said that businesses were already using data to monitor their competitors, even though they claimed they were only storing it for their customers’ benefit.

Author: Ryan Kh


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