Much of ” Everybody Lies ” – a new book by economist Seth Stephens-Davidowitz – explores how Big Data reveals people’s secrets. People share with Google their desire to read racist jokes and watch same-sex porn when they’d never ever share those desires IRL.
Source: businessinsider.in
Author: Shana Lebowitz
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Categories: Articles
This is moving faster than just about anyone imagined… the inflection point for the insights-driven business model closes soon… companies will either invest in analytical capability or be without the necessary insights for market success.
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