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Why data mining is essential for AdTech practices

Data mining and AdTech. Two of this year’s biggest buzzwords are coming together, and it’s essential for publishers and advertisers to know the ramifications of combining the two. Let’s start by taking a look at AdTech. Then, we will explore data mining and how they work together.

What are AdTech practices? There are three specific AdTech practices in which data mining is important. These are header bidding, retargeting and mobile programmatic. If you’re unsure what each of those are here’s a brief explanation:

Source: information-management.com
Author: Shachar Shamir

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