Articles

Should You Use Predictive Analytics in Your Big Data Marketing

Big data has become a major game-changer for the marketing profession. One of the newest applications is predictive analytics.Predictive analytics is the science of using historic data to forecast future events. In theory, it can be highly useful in marketing.

If you can predict future behavior of your customers, you can make more effective marketing campaigns. How do models of predictive analytics actually work in the real world though? Can Predictive Analytics Actually Benefit Your Marketing? The short answer is: yes. Predictive analytics can help companies predict future customer behavior. Here are a couple of case studies (courtesy of our friends over at Marketing Land for putting them together).

Source: smartdatacollective.com
Author: Rehan Ijaz

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s