Big data has become a major game-changer for the marketing profession. One of the newest applications is predictive analytics.Predictive analytics is the science of using historic data to forecast future events. In theory, it can be highly useful in marketing.
If you can predict future behavior of your customers, you can make more effective marketing campaigns. How do models of predictive analytics actually work in the real world though? Can Predictive Analytics Actually Benefit Your Marketing? The short answer is: yes. Predictive analytics can help companies predict future customer behavior. Here are a couple of case studies (courtesy of our friends over at Marketing Land for putting them together).
Author: Rehan Ijaz