Why Business Intelligence and Design Theory Must Merge

The term business intelligence was coined by IBM researcher Hans Peter Luhn early 40 years before the World Wide Web became a mainstream platform. Of course, it has evolved significantly over the past half century, largely due to advances in digital technology.

Cloud computing and big data are also driving the future of business intelligence in unexpected ways. While the technology behind business intelligence has evolved in unimaginable ways, many brands still haven’t updated their strategies accordingly. Andy Cotgreave, a consultant and contributor for Computer World, says one of their biggest mistakes is failing to seamlessly incorporate the right designs into their business intelligence models.

Author: Ryan Kh


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