With Whole Foods Purchase, Amazon Just Bought a Playground for Big Data

Amazon’s purchase of Whole Foods isn’t about automating checkout — it’s about bringing Amazon’s online analytics to the offline world.

Last week, Amazon announced its intended fourth quarter acquisition of Whole Foods Markets for $42 per share in cash. The $13.7 billion acquisition is being hailed as Amazon’s big play to enter brick-and-mortar retail. It will also have a playground for disrupting retail. Whole Foods offers Amazon the opportunity to experiment with retail analytics, customer traffic management and in-store preference-matching.

Author: Stephen DiFranco


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