Understanding Business Motivations for the Data Strategy

Key senior information management leaders are continually confronted with decisions about adopting one data management tool or another, or launching the data management program du jour (“master data management,” “data governance,” “data lake,” etc.).

There is a frequently occurring pattern, though, where people in the organization have already assumed the need for a “solution” even though that solution doesn’t actually solve any specific data management problem. This desire to adopt a new technology or start a new program triggers all sorts of internal machinations – series of meetings to discuss architecture, interminable iterations of PowerPoint slide decks, parades of product dog and pony shows, all intended to launch some new initiative.

Author: David Loshin and Abie Reifer

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